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Last year, “General Motors” launched an attack ad against “Ford,” mocking the slow and expensive repair costs of the latter’s pickup line. “Chevrolet’s” parent company is at it again, but this time, they are doing so through a series of ads where they are literally trying to destroy “Ford’s F-150” pickup truck by dropping heavy, bulky objects on the aluminum bed.
The ads in question feature the “Chevy Silverado” being compared to the “F-150” in terms of their capabilities in enduring demanding and heavy workloads. When sharp, heavy objects were dropped on the beds of both trucks, the “Silverado” sustained dents whereas the “F-150’s” aluminum-frame showed visible cracks.
Although the tests that the pickup trucks were put through involve activities that no sane truck owner would inflict on their property, the point of the ad was to show how much tougher the “Chevy Silverado” is compared to its competitor. It may be dirty, but it seems that it has a decent chance of working in “GM’s” favor.
The ads have been airing everywhere as well; during TV commercials, online ads, at sports events, and even in theaters; 2,400 of them to be exact, all throughout the country. This is only the most recent example of the increasingly aggressive behavior of “GM” towards its competitors, which is ironic considering that their vehicles were considered mobile death traps just a few years ago.
As Bloomberg reports, GM Chief Executive Officer Mary Barra also attacked the electric vehicle giant “Tesla,” saying that at least the owners of the “Chevrolet Bolt” won’t have to travel for miles to get service for their car. In terms of how effective these kinds of tactics are, Strategic Vision Inc president, Alexander Edwards told Bloomberg that it’s very effective.
“People hate attack ads, but they work,” the marketing consulting firm president said. “They see that some of those ads are getting people elected so maybe they think it will do something good for them.”
